If your subject line doesn’t entice a candidate to open your email, you may as well have not sent an email at all. When writing an email to passive talent, your subject line should:
- Flatter the candidate: Even manipulative flattery has been proven to produce positive results in the marketing industry. No one can resist a compliment, after all. So, even though “impressive resume” and similar phrases are used all the time, they’re still effective. They catch the attention of candidates and hook their egos into reading more.
- Do your research: Aside from creating a flattering subject line, you need to create a personalized flattering subject line. You need to find a way to cater to your candidate’s interests, which will do wonders for engaging them from the very first second they see your email in their inbox. Go beyond using their name and other data inserts.
- Intrigue them: The trick to intriguing subject lines is making sure they don’t give it all away.