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Things used to be PODS: Predictable, Ordinary, Defined, and Steady. That was until a Harvard Business Review article in 2014 told us that the business environment had become VUCA: Volatile, Uncertain, Complex, and Ambiguous. Things have changed again recently. In our view, the environment has now turned to DUST. The crises that businesses face have become more Dangerous, Unmanageable, Sudden…
