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When I first got into Recruitment Marketing back in 2014, I was excited by its potential — and honestly, a little frustrated by how misunderstood the work was inside most organizations. It was clear to me even then that Recruitment Marketing wasn’t simply about posting jobs or creating nicely designed careers sites. It was strategy. It was storytelling. It was analytics. It was business impact. But almost no one recognized that yet — and there certainly wasn’t a Recruitment Marketing certification program to teach practitioners how to do the role or support them in developing those skills.
Fast forward to