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At NAS, we believe your career site is your “handshake moment” with candidates and is important in making a positive first impression on job seekers. Often, however, candidates will leave career sites due to technical issues and poor user experience. But how do you know what elements of your site aren’t working well? Heat mapping is a great way to see how users interact with your career site content and point out opportunities for improvement.
What is a heat map and how do I read it?
A heat map is a visual representation of user behavior on a website that