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The hiring funnel has one winner and dozens of runners-up. Treat those runners-up right and they become future applicants, brand advocates and referral sources.
Let’s say a candidate spends three hours on your application. They research your company, tailor their resume, complete assessments, and sit through multiple interviews. Then nothing. Silence. Or worse, a generic rejection that reads like it was written for a spam filter.
That candidate just became your biggest brand liability.
In early 2025, we interviewed 200 candidates about their experiences when job hunting. Over half (57%) said they’d abandoned an application because it was too long or needed them