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In today’s competitive job market, having a strong employer brand is essential for attracting and retaining top talent. With the rise of AI-powered tools and technologies, companies are finding new and innovative ways to attract, engage, and retain top talent. EB practitioners should stay informed and adapt to these changes as we navigate the future of talent attraction and retention.

So where should EB practitioners look to enhance their strategy using the power of AI? Here are a few areas to consider:

Sentiment analysis

By analyzing online reviews, employee feedback, and other data sources, AI can help

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