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The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. But how often and effectively are these initiatives communicated outside of the organization?
Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs. This is done primarily via job ads, or other ‘lower funnel’ marketing efforts such as programmatic and paid search advertising. This approach presents a few significant challenges:
Businesses are primarily speaking to candidates ‘leaning forward’