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When you think about Recruitment Marketing, what comes to mind first? For many talent acquisition teams, the focus is on career sites, employer branding, job advertising and social media. But there’s one channel that often gets overlooked—email marketing.
Through years of guiding and learning from thousands of recruitment marketers, I’ve noticed a clear pattern: email marketing is often the last skill recruitment marketers develop. And that’s a problem because email is one of the most cost-effective, high-impact strategies in recruiting. Whether you’re just starting out or looking to scale up your email marketing efforts, understanding its full potential is key