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Social media is an essential part of every talent acquisition team’s recruiting strategy. It’s where our talent audience—both passive and active candidates—hang out. Platforms like YouTube, Facebook, Instagram, TikTok and LinkedIn are where people spend nearly 2 hours and 23 minutes a day, actively scrolling for interesting content that will keep them entertained and informed.
So, what’s the most effective type of social recruiting content to grab a candidate’s attention and lead them to your employer brand? If you guessed content that focuses on your people, you’re on the right track. New data from users of our Rally Inside Recruitment