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Building an Employer Branding Strategy in an Uncertain Environment

The shifting landscape of geopolitical and economic uncertainty is the new norm. How can talent and branding leaders build a strategy that is agile enough to withstand uncertainty?

Introduction 

In today’s volatile job market flooded with “bot applicants,” it is ever more critical for organizations to focus on candidate quality versus quantity.  A change-proof employer brand and talent attraction strategy can help organizations stay focused on delivering top talent to fuel business growth. 

A strong employer branding strategy helps with the alignment of core beliefs

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