Building a strong employer brand through a vibrant workplace culture

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Your company’s workplace culture and brand are permanently linked. Business leaders often view it as a one-or-the-other undertaking, but that’s a mistake. If you want to build or refresh one, you should couple them both together.

Impossible, you say? Too much of a heavy administrative lift? Keep reading, you’re in for a surprise.

When you address culture and brand simultaneously, you’ll discover these two parts of any corporate psyche have a mutually beneficial symbiosis. Your company culture can drive your brand, and your brand – now on a solid foundation – can reinforce the culture.

First, what is an

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