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Bridging the Trust Gap: Leaderships Role in Employer Branding for 2025
You’ve spent months crafting an incredible employer value proposition (EVP). It’s polished, creative, and rooted in deep insights about what employees need. You’ve rolled it out with campaigns, videos, and team-building events—and yet, something’s not clicking. Engagement isn’t where it should be. Retention is still shaky. Trust feels…fragile.
What’s missing? The answer may lie in your leadership.
As we look toward 2025, the organizations that will thrive won’t just have strong EVPs; they’ll have leaders who embody and amplify those promises every day. This is where Leadership Value Propositions