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SiteOne knew they had to rethink their approach to talent acquisition when faced with the challenge of hiring 2,000 specialized roles annually in a field with a massive talent shortage. As the largest national wholesale distributor of landscaping products in the U.S. and Canada, they needed a strategy that could resonate with hourly-working drivers, who are constantly on the move and have unique preferences. These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employer branding efforts.
Michele Posehn, SiteOne’s senior manager of diversity and early talent initiatives, recognized