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Standing out in a crowded market is a challenge that many companies face. Traditional marketing methods, while still relevant, often struggle to capture the dynamic and personal nature of today’s digital interactions. And anyone can buy traffic, but what you want is to create engagement with the right people. So this is where influencer strategy comes into play, “What is our influencer strategy?” Your leadership team may ask. Influencer marketing isn’t just a social media buzzword—it’s a sophisticated strategy that B2B companies have been leveraging for years, long before hashtags and selfies became commonplace. The truth is, influence in business