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Content has always been at the heart of Recruitment Marketing. It’s how employers show—not tell—what it means to work for them. But in 2025, the Rally® Awards winners took content further, combining data insight with storytelling craft to achieve measurable business impact.
This year’s honorees for Best Content Marketing Program and Best Careers Blog demonstrated that great content isn’t about producing more—it’s about producing meaning. Whether through associate-generated video, executive-led podcasts, social-first campaigns or resourceful blogging, these teams proved that creativity paired with strategy can drive conversions, brand affinity and hires at scale.
Let’s look at this year’s winners: