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Recruitment Marketing teams know that today’s hiring challenges can’t be solved by job ads alone. Attracting and nurturing talent takes time—and intention. That’s why more employers are investing in building strong talent communities: audiences of interested candidates who have opted in to stay connected and learn more about working for your company. Whether you call it a talent community or a talent network, this strategy isn’t just about collecting email addresses or mobile numbers. It’s about delivering consistent value, creating meaningful engagement and building trust with people who could one day become your future teammates.
In this blog post, we’ll