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Employer brand launches are defining moments in any employer branding strategy. They capture where a company is in its journey—and where it’s headed next. The best employer brand launches don’t just unveil new messaging; they activate company culture, strengthen the employee value proposition (EVP) and rally teams behind a shared purpose.
The 2025 Rally® Awards winners set a new benchmark for employer brand activation. Through bold storytelling, leadership alignment, clear strategy and measurable business results, they showed how to turn a well-defined EVP into an experience that inspires employees and attracts talent. After 6 years of Rally Award submissions in