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As an employer, your brand becomes your identity. Every experience job seekers have with your brand online and offline impacts how you are perceived and could be the determining factor in a candidate’s decision whether to work for you or not. Adding authenticity to your employer brand helps you connect with potential candidates and gives them the ability to picture themselves working for your organization. Employee-generated content speaks to the very essence of authentic storytelling. Implementing a strategy for employee-generated content (EGC) can help your organization not only build an authentic employer brand, but it can also improve employee engagement.