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In today’s recruiting landscape, attracting top-tier talent is a major challenge, especially for organizations with limited marketing budgets. The traditional methods of posting on expensive job boards or hiring costly recruitment agencies are often out of reach for small businesses and non-profits. The good news is that with a little creativity and a lot of hustle, you can implement a recruitment marketing strategy that rivals the big players without breaking the bank.
Recruitment marketing is all about building and promoting your employer brand—showcasing your company as a desirable place to work. It’s an ongoing process, not just a one-off campaign. By