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Company celebrations are often treated like a nice-to-have — a chance to hand out cake, give a few speeches, and call it a day. But for employer branding leaders, every milestone is an opportunity to strengthen culture, reinforce your EVP, and make your brand story stick.

In other words, celebrations aren’t just about marking time — they’re about making meaning. When done strategically, they can shape how employees feel about working with you and how future talent perceives your brand. According to LinkedIn Talent Solutions Research, creating a strong employer brand affinity with your employees increases

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