How to Personalize the Candidate Experience

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Key takeaways:

A positive candidate experience is personalized, not one-size-fits-all  Your career site can be personalized and can “remember” past visitors The CRM can nurture different job candidates with different tailored messages  Conversational AI can help provide a tailored candidate experience through the entire candidate journey Insights and analytics should be used to improve your hiring process

For a couple of decades, the “candidate experience” has been a hot topic in the talent-acquisition field. There have been a few improvements to the recruitment process here and there. But new technologies are now available to make more dramatic changes

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