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Where should your “About Us” section go in a job posting? The start? The middle? The end? If you guessed the start, you’re not alone, but you might be in for a surprise about its effectiveness.
An informal survey of job postings on Indeed, Glassdoor, and Google for Jobs shows that 53.8% of employers start their postings with About Us.
The next most common placement (26.9%) of job postings have the About Us somewhere in the middle (often in the 2nd or 3rd paragraph). The rest (19.2%) put About Us at the end.
So, what’s optimal?
Research shows that