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You know what’s funny? Two recent clients of mine hired me NOT to write their EVP. They had one. Some big agency built it for them. But when it feels… generic, soft, undifferentiated, and less-than-actionable, I get to build something sharp. Something that cuts through the noise.
Got an EVP that feels lifeless (and your leadership will spit out their coffee if you suggest a “new” one)? Ping me. I’d love to show you how to make that EVP actually work for you.
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How do candidates make choices?
This is the crux of literally EVERYTHING we do, but we don’t