Traditional forms of communication including email can negatively impact the employer brand, provide a poor candidate experience, and prevent recruiters from reaching their hiring goals.

As companies look to improve communication, Text Recruiting is becoming a strategic priority. Forty percent (40%) of companies have increased their use of text in talent acquisition this year, according to new research conducted by Aptitude Research in conjunction with Emissary.

Entitled “The Rise of Text Recruiting & The Business Impact“, the report states that although text is widely adopted in other areas of business, talent acquisition has been slow to respond. Email is still the preferred method of communication, and 58% of candidates receive no response at all when they are screened out of the process.