5 ‘Wicked’ Ideas for Talent Professionals

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For more than 100 years, the Land of Oz — with its yellow brick road, ruby shoes, and lions and tigers and bears, oh my — has held a grip on our imaginations. This has been true from the turn-of-the-last-century book by L. Frank Baum to the 1939 classic movie, from the Tony Award–winning Broadway musical of 1975 to the best-selling 1995 book by Gregory Maguire, which told the story from the perspective of the Wicked Witch of the West. And out of that book came another hit Broadway musical, now adapted into the Hollywood film Wicked.

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