A company’s ability to attract, engage, and retain high-performing talent is one of the most reliable predictors of long-term performance. Yet despite growing awareness of employer branding as a strategic lever, many companies continue to treat it as a tactical initiative or a marketing afterthought.

This article highlights the five strategic levers that enable organizations to build a high-impact employer brand, even without in-house branding resources. You will learn:

• How to define an authentic, data-driven EVP
• Why leadership alignment is critical to employer brand credibility.
• What it takes to show up with creative and messaging consistency
• How to activate your brand across recruitment marketing channels
• The role of ongoing measurement in sustaining long-term performance.

Employer brand, when functioning…………

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