5 Creative Outreach Examples

One former Spotify recruiter, André Hellström, developed a particularly clever outreach strategy in 2016 while he was searching for software developers on sites like Github. André knew that these professionals tend to listen to music while they work, so he sent them a link to his “Join the Band?” playlist.

But if a candidate looked closer, they’d see a message hidden in the song titles. This message introduced André (who is a “ninja headhunter, believe it or not”) and asked whether the candidate was happy with their current job situation, before describing the skills the company was looking for. It ended with a call to apply: “Show me you are passionate — I’ll show you Spotify.”

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