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4 Ways Reputation Shapes Talent, Customers, and Investor Intent
A company’s reputation is like gravity—an unseen force that constantly pulls in talent, keeps employees loyal, and builds trust with customers and investors. When strong, it becomes a magnetic driver of productivity and real business results.
NVIDIA and Costco are excellent examples. Both companies have built strong reputations not only for their industry leadership but also for how they treat their employees and uphold their values. NVIDIA attracts top talent with its relentless commitment to innovation, cutting-edge technology, and a culture of intellectual growth, while Costco earns loyalty through its