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This Re-Run Friday was originally posted in July 2015!
Your Company’s History, is History
Is it important to KFC that Colonel Sanders wasn’t really a real Colonel?
Is it important to suburban teen clothing company, Hollister Co. that none of it’s history is real?
Is it important to your company about how it was started, who started it, etc. You know, the backstory. Is your company’s backstory important to your business?
We like to believe it is, and I think for some organizations it’s important to their guiding mission. But, let’s face it, for most of us, it’s just a story.