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When was the last time you tested your career site messaging with actual target candidates?
If you’re like most employer brand professionals, the answer is probably “never” or “not recently enough.”
Why? Because getting feedback from your ideal candidates (especially hard-to-reach ones like doctors, executives, or specialized engineers) is expensive, time-consuming, and honestly, a total pain.
Until now.
In this week’s episode of The Next Step, I’m introducing you to synthetic data panels: AI-generated personas that let you simulate real candidate reactions to your employer brand.
Here’s what makes this a must-watch:
1. It’s stupidly affordable For the price of ChatGPT ($20/month), you can test messaging