So obvs, I talk about employer brand a lot. Duh.

But I was thinking the other day, what are the things that people (prospects, clients, peers, leaders, conference attendees, comments, etc) that people push back on?

So here they are. The ten most common myths about employer branding that keep companies from getting value out of it.

They think EB = ads & aesthetics. They see a logo, career site polish, and slogans rather than a system that shapes who notices you, believes you, and chooses you across the entire hiring journey.

They optimize for volume, not fit. Cost-per-applicant and time-to-fill obscure the real