VIDEO: Why Pre-Apply Verification is Better for Recruiting

In this interview, industry veteran Doug Berg critiques the current state of recruiting, arguing that automated AI screening often creates a “black hole” where candidates are rejected without transparency. He suggests that the industry must shift from post-apply filtering to pre-apply validation, allowing applicants to see how well they match a role before submitting. Berg introduces Match2, a platform that provides a universal candidate profile to help talent navigate various hiring systems while maintaining control over their own data. By fostering a two-sided marketplace, this technology aims to reduce the volume of “bot” applications and “ghosting” by providing real-time feedback. Ultimately, the goal is to replace siloed, transactional systems with a consumer-grade experience that prioritizes human engagement and data accuracy for both employers and job seekers.

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