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Cliquify partnered with the Top Employers Institute to understand the top 2025 trends shaping the Employer Branding function worldwide. Employer Branding and Talent leaders across 50+ organizations participated. Here is a summary of what’s at the top of their minds.

1. Aligning with the overall talent strategy:

Employer branding leaders regularly meet with talent acquisition (attraction), talent management (retention), and workforce planning functions to drive initiatives that will have a direct impact on the quality and speed of talent attraction and internal mobility. The workforce planning function provides key insights into the type of workforce skills and location plans

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