The Rise of The Internal Recruiter

Our clients are getting better at recruiting for themselves. They’re investing what would’ve been their agency spend into better internal recruiters and marketers. 

Their long-term strategy is cutting out contingency recruitment. 

Our clients are taking the pain points of recruitment and solving them for themselves. Because in recruitment, we’re not really innovating.

Companies like Heineken put their minds together, thought outside of the box and created recruitment attraction content that reached over 100,000 views. Once posted on the largest social media platforms, they reached candidates your agency couldn’t. 

McDonalds & SnapChat went one step further and combined minds to create Snaplifications. 

McDonalds understood their target audience – 16-24 year olds – and knew where to find them – SnapChat. 

They worked with SnapChat to create a branded lens filter, which transformed users into a McDonalds employee in uniform. It then allowed them to create a 10 second interview video to introduce themselves. 

Not only have they made their applications tech-friendly and quick, it’s on a homely and comfortable platform, without the intimidation of long forms and questions to complete. 

SnapChat took this one step further using their own platform to “headhunt” from Uber. SnapChat is location specific so when users were located near Ubers headquarters, they created a filter to poach their staff…

It looks like our clients are winning the race of innovation without us.

For us to retain our current clients and keep attracting more, we need to innovate at the speed of these internal teams. RTM are already doing this successfully, working with top-tier clients including Shell, Sky and Discovery Channel creating creative campaigns in talent attraction. 

Author: Yasmin Bibi – MSP Sourcing Manager at RTM “Yasmin is the MSP Sourcing Manager for Rethink Groups MSP / RPO function, RTM. Yasmin is passionate about utilising Technology and Marketing to make waves in the recruitment industry. With four years of experience in recruitment and sourcing, and personal passion projects in Marketing and Technology, Yasmin is an expert in bridging the gap of understanding within technology and recruitment.


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