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Employer brand bingo: When your company wins, you’re actually losing.
It’s not that employer branding is dumb/dull/fluffy/meaningless. It’s that bad and weak employer brands aren’t saying anything worth reading, remembering, or acting on.
If you’re ready to talk about what a truly differentiated and strong brand can help your company accomplish, check out Employer Brand Labs.
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10-15 years ago, we we still living in a world where employer branding simply meant, “giving candidates a reason.”
It wasn’t a very high bar. If you’re younger than 40, it’s the only world you’ve ever lived in. You might not remember a world