The Hidden 75%: How to Recruit the Passive Talent Majority

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What if I told you that most recruiting teams are spending the majority of their time and budget trying to reach just a fraction of the talent market — the people actively applying for jobs?

The real opportunity to hit your hiring goals this year — and gain a lasting recruiting advantage — isn’t about chasing more active jobseekers. It’s about building a strategy to engage the Hidden 75%: the passive talent majority who aren’t job hunting yet, but who can be persuaded if you reach them the right way.

Let’s talk about the gap that’s holding back

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