The golden rule of talent engagement

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This post was contributed by Bullhorn Marketplace partner Staffing Future.

It’s easy for recruiters to fall into the trap of treating candidates like products or commodities. Just a few years ago, candidates were plentiful, and enticing a candidate to switch jobs was often as simple as offering a big salary boost. However, the current labor market shortage coupled with a labor participation rate at a 40-year low means that recruiters must come up with simple, easy, and innovative ways to engage and entice talent.

In addition, every candidate is also a consumer accustomed to a high-level experience online. Consumers expect

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