Texting has many unique qualities that can be leveraged to advance your employment branding goals. For starters, there’s a good chance that recruiters competing for the same talent aren’t using it, despite the fact that texting is the preferred method of communication for many job seekers. So, you’ll get faster responses and you’ll also stand out from the competition when you use texting to recruit.
Technology is such a big part of modern life that embracing it makes your organization look forward thinking and employee friendly, strong qualities from an employment branding perspective.
Texting candidates also makes it easy to share photos, videos and links to employment branding content. Company culture can be hard to communicate in words, but a well-produced video can provide a real sense of what it’s like to work somewhere in just 30 seconds.