Survey: 38% say employee referral programs are the most effective recruiting method

Cultural fit is the most important attribute evaluated during the hiring process, but only 3 out of 4 organizations appraise it during the job interview process, according to a nationwide survey conducted by promotional products retailer 4imprint.

4imprint’s survey research examines recent trends in employee recruitment, interviewing techniques and the use of employee recruitment giveaways during the recruiting process. Further results of this original research are found in the 4imprint’s new e-book, Hiring Trends: 2019 Survey Results.

Interview Techniques, Participation and Employee Recruitment Giveaways

Other findings include:

  • One-on-one interviews are the most popular interview format, with 79% of companies performing one-on-one in-person interviews and 64% of companies performing one-on-one interviews over the phone.
  • Nearly four in 10 respondents (38%) say employee referral programs are the most effective method of recruitment, more than any other two methods combined.
  • More than one-third of all organizations use branded drinkware for the recruitment and interviewing process, making it a very popular gift for new employees.

“As organizations continuously look for ways to attract the best talent, knowing which techniques work best can give hiring pros an extra edge,” said Kevin Lyons-Tarr, CEO, 4imprint. “That’s why we went right to the source, asking HR professionals what recruitment techniques, interview questions and employee recruitment giveaways are helping them appeal to the prospective employees.”

Results found in this e-book are based on a survey of more than 300 human resources professionals collected from October 10, 2018 to November 4, 2018. Survey respondents work in a variety of industries, including manufacturing, education, small business and more. To read the e-book, visit

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