Selling the Opportunity

It’s important to understand that a good opportunity means different things to different people.  It could be more money, a better title, learning and growth, benefits, a shorter commute, a more flexible schedule, a different work environment, and often a better culture or leadership style.  You’ve heard the quote, “people don’t quit jobs, they quit managers,” right? 

Once you’ve gotten a prospect on the hook, some simple fact finding up front will give you the best aspects of the role to share.  But if you want to know what non-compensation perks will sell in cold outreach messaging and social media posts, you can refer to the recent online poll of more than 1,500 working adults conducted by employee benefits provider Unum.

Most people want:

  • Generous PTO and paid family leave
  • Flexible/remote work
  • Fitness memberships and healthy lifestyle incentives
  • Student loan and financial planning options

Submitted by Shawna Armstrong


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