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There’s a lot of good-looking employer brand work out there at the moment.

Bold headlines. Beautiful films. Big, emotive ideas. And rightly so, employer brands should move people.

But here’s the problem. In the race to look distinctive, too much creative is built to win attention, not to withstand scrutiny. It’s expressive, but not always anchored. Exciting, but not always enduring.

That’s never been our ambition.

At Symphony Talent, we’ve