Recruitics Reveals its Four Pillars of Talent Attraction


Today, Recruitics, a data-centric recruitment marketing agency, revealed the Four Pillars of Talent Attraction, its proprietary methodology to help companies attract and hire top talent.

The Four Pillars approach marries strategy and technology to solve today’s toughest problems in candidate targeting and acquisition, applicant nurturing and engagement, employer branding, and effective sourcing, among others. The Four Pillars, as defined by Recruitics, are: 

  • Programmatic Job Advertising 2.0 combines Recruitics’ best-in-class analytics with machine learning and algorithmic job ad placement to achieve superior ROI optimization on PPC and PPA media channels.
  • Targeted Advertising presents job ads to a defined audience natively where they live and interact online and directs them towards relevant jobs.
  • Brand Awareness Advertising uses influential media to increase the exposure of your employer brand to potential job seekers.
  • Sourcing and Engagement identifies new leads, or engages passive candidates, and nurtures them into the apply process.

The Four Pillars methodology coincides with Recruitics’ updated full-service agency offering to its clients. This approach comes on the heels of a very successful year for the company, in which it continues to expand its services beyond programmatic job ad optimization to help its client base bolster their recruitment marketing strategies to attract more and better talent.

“I’m excited to strengthen our agency offerings to better serve our clients as the preeminent leader in the recruitment marketing space,” said Josh Gampel, CEO of Recruitics. “The race for great talent is as tight as ever, and those companies who execute the right mix of talent attraction solutions will be the ones who succeed at attracting and hiring the best people for their teams.”

Read more about Recruitics and its Four Pillars of Talent Attraction methodology on their recently updated website at

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