Acquisition Enhances Hodes Omnichannel Employer Branding Solution to Leverage Employee Social Media Networks and Amplify Social Recruiting Capabilities
NEW YORK, NY–(Marketwired – February 23, 2016) – Hodes today announced the acquisition of QUEsocial, the leading Employee Advocacy and Social Talent Acquisition platform, as part of the Hodes Omnichannel Talent Cloud solution. With the addition of QUEsocial, Hodes enhances its Omnichannel Employer Brand offerings by enabling clients to exponentially extend brand reach into their employees’ social media networks. This enables employee advocates and recruiters to grow, nurture and convert their social networks into measurable employer brand outcomes.
“QUEsocial has revolutionized how employers use employee social networks to increase content marketing reach to qualified candidates in a competitive hiring landscape,” said Nair. “Hodes clients will benefit from an integrated employee advocacy solution, which will challenge status quo for advocacy and referral programs in today’s Omnichannel world.”
Founded over 45 years ago, Hodes continues to focus on driving employer branding outcomes for their clients. As part of their business last year, Hodes extended the definition of employer branding to include executing and measuring the employer branding results consistently across all talent touch points. The unique process, which they termed as Omnichannel Employer Branding, aims to redefine how employers attract right-fit candidates by creating, improving and conveying their employer brands through effective marketing, job distribution, creative strategy, website development, analytics and social media. With QUEsocial, Hodes takes its capabilities to the next level, providing users with the tools to maintain greater consistency of their employee advocacy efforts, improved governance and the ability to track and quantify the impact of their social recruiting strategies.
“QUEsocial and Hodes together creates a unique solution in the market, wrapping employer branding services around a technology engine that activates employee advocates, amplifies the employer brand, and enables recruiters and Talent Advocates to convert their social connections into measurable business outcomes,” said Greg Silich, CEO of QUEsocial.
Through a unique blend of content distribution to employee fingertips via SMS/email, training, gamification and deep analytics, QUEsocial extends a company’s employer brand to reach new pools of talent in their employees’ social media networks, while enabling recruiters and Talent Advocates to convert their network connections into referrals, interviews and candidates. According to research from Glassdoor, 78 percent of job seekers say that ratings and reviews from current employees are influential when deciding where to work. With QUEsocial now part of the Omnichannel Talent Cloud, companies further extend their messaging reach and establish trust with candidates through the crucial employee channel.
“We are honored to join Hodes and we look forward to pushing the envelope of talent acquisition together,” said Patrick Rooney, Founder of QUEsocial. Beyond sharing common core values, a focus on innovation, and a strong commitment to employees and customers alike, Hodes and QUEsocial are both data-centric, and together create the most comprehensive data analytics in the industry.”
Existing Hodes clients will now be able to extend the reach of their employer brand and access a pool of passive candidates more effectively through their trusted employee advocates that can easily share employer brand messaging with their social networks.
In addition, social media activities tie directly to branding and recruitment goals through the Hodes Omni-data and Analytics platform. Existing QUEsocial clients will benefit from an integrated Talent Cloud platform and all the other Omnichannel services including brand definition, content marketing, job distribution, media spend optimization and analytics.
“Integrating QUEsocial into Hodes Omnichannel solution creates a very unique value proposition that helps us provide unmatched measurable results for our clients,” Nair added. “We are thrilled to welcome QUEsocial into our organization and look forward to further transforming how brands connect with talent.”
During the initial acquisition period QUEsocial will be an independent business under the global Hodes brand reporting into Roopesh Nair, the president and CEO of Hodes.
About QUEsocial, LLC
QUEsocial is a leader in Social Talent Acquisition that uniquely blends employer branding content distribution, gamification, and analytics into a scalable, easy-to-use SaaS platform. With customers such as CA Technologies, Children’s Mercy Hospital, Enterprise Holdings, Hewlett Packard Enterprise, HPI Inc., UnitedHealth Group and Sodexo, QUEsocial makes it easy, measurable and sustainable for recruiters and employee ambassadors to reach, engage and convert quality talent through social media. For more information, visit www.quesocial.com.
About Hodes
Hodes LLC, is a full service employer brand agency that delivers omnichannel strategy, marketing, creative and technology services that uniquely connect companies to talent. Hodes has more than 40 years of experience delivering across disciplines, perspectives and continents to ensure success for clients such as KPMG, PG&E, Under Armour, NYU Langone, Hershey Entertainment & Resorts, Hilton, Florida Hospital and more. For more information, visit www.hodes.com