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Candidate resentment just hit its highest level ever recorded, and the data says silence, not AI, is driving it. Five recent Shally’s Alley guests, working from completely different corners of the industry, independently describe the same shift. Sourcing and employer brand have merged into one filtering function, because a burned candidate stops referring, stops reapplying, and tells other people not to bother. Disclose the AI. Fix the disposition timeline. Prove your claims instead of stating them. Get visible in your niche. That’s the whole playbook below, with the receipts.