Minnesota Launches New Ad Campaign to Get Job Seekers to Relocate There

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Minnesota has launched a unique initiative called Star of the North, aiming to attract both visitors and skilled individuals to the state. This multi-platform campaign, spearheaded by Governor Tim Walz and Explore Minnesota, utilizes innovative strategies to reach a wider audience than ever before.

By combining tourism promotion and talent recruitment efforts, Star of the North seeks to not only showcase the state’s beauty and potential for travel but also highlight its strengths as a desirable place to live and work. This includes targeted national advertisements specifically aimed at individuals in high-demand fields like

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