By Shawna Armstrong
LinkedIn is without a doubt THE BEST place to do free organic professional advertising for your business. It is also a wonderfully easy place to fail at getting results. Marketing and LinkedIn gurus are often sharing how to get the greatest visibility, not only by posting quality engaging content, but also by constructing posts by design to earn favor with the LinkedIn algorithm – thereby maximizing reach. The algorithm itself has always been a bit of a proprietary business intelligence mystery subject to change. Only the current programmers truly know exactly how it works. But people have learned through experimentation, using trial and error and measuring results to figure out what gets traction vs. what falls flat.
Richard van der Blom has just recently completed a 3 month study and has drawn a number of research-based conclusions, such as how your social selling score (which you can find here) factors in, the right way to use #hashtags and tags, the importance of timing, the impact of links, comments, likes, video format, and much more. Check it out right here!