1. A focused summary of your company’s “wow” factor. Your wow factor is what makes you stand out. For example, why are the company’s products and services so amazing? What do customers say when they rave about you, and why is it important to deliver this wow factor on a consistent basis?
2. A personalized explanation of your company’s leadership style. Let applicants know what the executive team values in their employees and what employees say about leadership. Offer examples if you can.
3. An outline of the company’s core values and beliefs. What do you stand for, and why does it matter to your customers and your business model? Share the mission statement and examples of how this is carried out.
