Nearly 4 years ago I spotted a trend in the job market. Employers were holding a growing number of their own open houses, aka ‘hiring events‘, to attract more candidates. I began to see more and more yard and window signs touting in person meet and greets for jobs.
This insight led me to launch JobFairing.com the “indeed of hiring events” across North America.
Today, JobFairing lists nearly 2,000 such events from the virtual kind to multi-employer job fairs. Featured events are advertised on Facebook to drive traffic but basic listings are free.
At some point last year Indeed began dipping their toe into these waters. Currently in Beta, Indeed Hiring Events is an advertising solution to drive more foot traffic to your open house.
Here’s a video they published back in January. Much like a job posting it’s a simple landing page that also lets you track candidate signups. They then email or text potential candidates in your area, presumably for a fee.
According to a simple site search on Google only 87 of these events are online, some of which are already expired. I happened to see some listed in the Facebook events marketplace the other day which prompted this post.
And by the looks of their own career site they are hiring for a product person to run it. I guess that’s why the chat bot they have on the home page doesn’t seem to be online. I tried to ask a question during business hours but got no response. Perhaps they should have hired me 4 years ago, lol.
In any case, I do see it as a viable channel for Indeed to monetize. It makes sense and I can attest to the fact there is money there to be made. I guess they just need the manpower to do it. Heck, maybe they should just acqui-hire me to run it!