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Employers need to start thinking about job ads differently. The problem is when it comes to job postings employers generally have a Field of Dreams mindset, “If they post it, they will come”. However, this is the wrong way of thinking. By posting your standard job description that exists on your website you may fail to attract the candidates you want and may succeed at getting applicants that you don’t. This of course can lead to a huge waste of time.

Employers need to ask themselves “what is the goal of this job posting”. Is it to get as many applicants as…