How a Team of One Built a Global Employer Brand

Brown-Forman is behind some of the world’s most recognizable beverage brands, including Jack Daniel’s and Woodford Reserve. But outside of its headquarters in Louisville, Kentucky, candidates don’t always make the connection between those brands and the company behind them.

Hanna Buckner, Manager, Employer Brand and Digital Learning at Brown-Forman

Hanna Buckner, Manager, Employer Brand and Digital Learning at Brown-Forman

That

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